Marketing Tip to Help Other Small Businesses Grow

November 21, 2008 at 11:44 am Leave a comment

We know recommendations are important for small businesses to succeed and we are encouraged to seek out satisfied customers or business partners to provide recommendations, testimonials or referrals to help our business.

When someone asks us to recommend a product or service we are usually very helpful but how often do we actively recommend a businesses’ product or service that we actually use. I thought about this the other day when a customer rang and asked if I knew of or could recommend a database product. I recommended the product we use but I also told him about other products. Later that day I thought why didn’t I just recommend the one that we use.

I believe there an opportunity to be proactive as a customer of another business to help them increase their revenue without asking for anything in return. Could our own customers experience the same value, service etc that we experience by purchasing that product or service? The answer on many occasions is yes.

If you know your customers well and this is done in the right spirit of proactively helping others, I can’t think of too many reasons not to give a go. If you have any tips in this area that you would like to share or if you have actively recommended a product or service that you use, let us know.

Post by Susan Oakes

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