Develop a Marketing Plan the KISS way

November 24, 2008 at 11:00 pm 2 comments

In everything we do in life or business, some activities are interesting and we enthusiastically take on the activity. Other activities we know we should do or complete but we either procrastinate or ignore them until we absolutely have to. For many small business owners developing a marketing plan falls into the second category.

There are many reasons for this, but the reality is that developing and of course actioning a marketing plan does not have to be a chore. I have always looked at how I can do things in a smarter way and this has led to using the KISS way – Keep It Simple Silly (you may have heard of other words used instead of silly) to developing a marketing plan.

This week we will look at each step but before we commence here are some tips to prepare you.

1. Change your perception of developing a marketing plan
A few weeks ago I wrote an article called “Creating a Marketing Plan can be as Exciting as Planning a   Holiday”.  If you change your perception from one of it’s too hard, I don’t have time, into a more enjoyable activity then you just may find it is not so difficult to do.

2. Think of the end result and this means keep in your mind or place a picture in front of your desk what having a successful business will do for you and your family, employees etc.

3. Keep in mind that you do not have to write a book, perhaps instead taking the holiday theme that you are going to have a great itinerary to enjoy growing your business to the next level.

4. Think of what you know, instead of what you don’t know. Before you start any research or analysis, just take a little time and write on a piece of paper what you know about your market,      competitors, customers and your business. These can be just bullet points and it will show you what areas you need to find out more about.

The next post is going to look at how to use the KISS way with the review and analysis step, which I will call the Treasure Hunt.

If you have any tips you use when you are about to develop a marketing plan, please share them with us.
Post by Susan Oakes


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Entry filed under: Marketing Plan. Tags: , , .

Marketing Tip to Help Other Small Businesses Grow The Marketing Plan Treasure Hunt

2 Comments Add your own

  • 1. Brett Duncan  |  November 25, 2008 at 6:54 am

    Great points – a marketing plan should be one of the MOST fun things you do at the office.

    On keeping it simple, it reminds me of Ken Blanchard’s amazingly successful book One Minute Manager. It’s able to simplify management into 3 easy-to-remember points, and it’s probably the best management book ever written.

  • 2. Susan Oakes  |  November 25, 2008 at 7:06 am

    Thanks for the reminder about Ken Blanchard’s book Brett. I must read it again.


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