Simple Marketing Tips to Retain and Attract Customers

December 8, 2008 at 5:00 pm Leave a comment







There have been a lot of small business marketing articles in the media about paying attention to  your key customers to survive these tough times.

Reading one article recently in a major newspaper actually made me think that there were real opportunities for small businesses.

The article was an interview with a small business giving tips to survive the tough times. The business owner was quoted as saying  they were going to now focus on their larger clients to make sure their business continues to grow. Sounds okay, however it should be noted that this business also has micro and other small businesses as customers.

I read this as meaning if I was a small client of this company then I could not expect any attention whilst the economy is in trouble. I could be wrong in my interpretation but that was my perception. It also struck me as not being proactive as they were perhaps thinking only what revenue each smaller business could bring in separately.

Here is an example where small businesses have retained their customers and attracted more customers leading to higher revenues and not increasing their costs.

Personal Trainers
Initially their business focused one-on-one training with their customers. However a few years ago, you started seeing Personal Trainers promoting group training as an additional service or as an alternative for those who could no longer afford the one-on one training. This new service increased their revenues and below is an example:

1 hour one-one-one training – $100
1 hour group training              – $400 (based on 10 people paying $40 each)

This type of service  is now quite standard and means the customer who could no longer afford one-on-one training could still feel valued and receive fitness training and the attention of a Personal Trainer. For Personal Trainers they could retain their smaller customers and grow their business at the same time.

Whilst this concept will not apply to all small businesses, perhaps it is worth looking at the services you provide your customers and see if there opportunities for group activities.

 Do you have any other examples that you can share to help other small business retain and attract more customers at the same time?


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Entry filed under: Customer Behaviour. Tags: , , , , .

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