Marketing Tactics can be Damaging

December 17, 2008 at 7:00 pm Leave a comment

It seems that many countries are providing money to companies to reinvigorate the economies and keep people in jobs.

Some households are being given money and actively encouraged to spend, spend, spend over Christmas, but what happens when the money is gone, bills are still to be paid but the economies decline further and more people lose their jobs?

On the surface they sound like they will help but the question to be asked is – are these tactics actually a part of a strategy (overall game plan) that will actually achieve the desired objectives?

If they are not part of an overall strategy then they may prove to do more harm than good in the year ahead.

If you apply this to small business there seems to be a new marketing tactic promoted everyday that sounds great and guarantees lots of revenue. However, these marketing tactics are not often explained in the context of customer objectives and how they support a marketing strategy.

By implementing marketing tactics without a marketing strategy you may waste valuable time and money and not achieve the sales you want.

Here are marketing tips you may like to consider:

  1. Have a marketing plan that includes a well thought out marketing strategy that is designed to achieve the marketing objectives. Selecting the tactics is then a lot easier.
  2. When considering a new marketing tactic to implement just take a few moments and see if it supports the marketing strategy
  3. Consider the marketing tactics from the perspective of what the added value there is for your current and potential customers
  4. Do the sums to see what the likely results and costs (including time) are before implementing marketing tactic

Do you have marketing tips you would like to share?

PS. Australians are known to place a bet on just about everything and in today’s papers it was reported that betting shops are offering $5.50 on Australia avoiding a recession and $1.12 for the country falling into recession!

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Entry filed under: Marketing Tactics. Tags: , , , , .

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