You Can’t Please Everyone with your Marketing

February 24, 2009 at 5:00 pm Leave a comment

You have worked hard developing your logo or your small business marketing materials and you ask a few people what they think. Some say it looks great others do not like it and some will just say I think the red colour should be a little brighter. 

You come away disappointed as you thought it was a sure winner.

Reading the reactions to Hugh Jackman’s hosting of the Oscars reminded me of the need to focus on what you are attempting with to achieve with your marketing and whose reactions you should care about.

Some critics did not like his performance such as the Los Angeles Times  and let it be known. However, whilst these reviewers are influencers, the reactions and reviews the producers of the show were interested in were the TV viewers.

The preliminary results showed a 6% rise in American viewers, the polls conducted such as the one by Entertainment Weekly revealed that over 70% wanted Hugh to return and even in the Los Angeles Times of the 21 responses to the blog post, 16 disagreed with the writer.

So what are the lessens for small business marketing:

  • Don’t try and please everyone as you will never succeed
  • If someone criticises your marketing, work out if the criticism is constructive or even relevant
  • Listen to your key customers and community and involve them. Anita Campbell did this successfully when updating her websites; Small Business Trends and Selling to Small Businesses.
  • Look at the results achieved this is a good indicator whether the marketing activity worked
  • If the criticisms are valid take them on board to do an even better job next time

Most successful businesses and people have had their share of unfavourable reviews but the ones that count the most are your key customers with whom you are building a relationship.

What are your thoughts?

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Entry filed under: General. Tags: , , .

How Not to Attract Customers Are Marketing Plans Really Necessary?

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Susan

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