How Important are your Customers?

March 10, 2009 at 5:00 pm Leave a comment


This may sound like a dumb question and you would obviously say of course your customers are important. If they weren’t then all the time and money you spend on small business marketing building and nurturing the relationship would be wasted.

However we sometimes forget to tell our customers that they are important to us and that we appreciate them buying our products or services.

If you think back to the last time someone said thank you for the work you completed, remember how you felt; happy, elated or even joyous if it was a difficult project. The same feelings could be felt by your customers, if only we could remember to tell them.

To tell your customers how important they are and say thank you can be pretty easy and simple. It is also one of the most powerful ways if done with sincerity to strengthen the relationship and stop your competitors from wooing your customers over to their business.

Here are a few marketing tips:

  • Send a handwritten thank you card on the anniversary of when they first bought your service or product
  • Phone them and just say thank you
  • Refer their business to your other customers
  • Personalise the thank you note
  • Send a free sample or simple value add that they would like
  • If their business is having a tough time, invite them to a brainstorming session and you bring the lunch
  • If they like funny or quirky things send an e-card that will make them laugh
  • If you know that they like certain books, either buy them a copy or buy 2 one for you and one for them so you can discuss the contents together

Over to you, what ways do you say thank you to your customers? Please share your stories.

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Entry filed under: Customer Relationships. Tags: , , , , .

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