How Important are your Customers?

March 10, 2009 at 5:00 pm Leave a comment

 thank-you

This may sound like a dumb question and you would obviously say of course your customers are important. If they weren’t then all the time and money you spend on small business marketing building and nurturing the relationship would be wasted.

However we sometimes forget to tell our customers that they are important to us and that we appreciate them buying our products or services.

If you think back to the last time someone said thank you for the work you completed, remember how you felt; happy, elated or even joyous if it was a difficult project. The same feelings could be felt by your customers, if only we could remember to tell them.

To tell your customers how important they are and say thank you can be pretty easy and simple. It is also one of the most powerful ways if done with sincerity to strengthen the relationship and stop your competitors from wooing your customers over to their business.

Here are a few marketing tips:

  • Send a handwritten thank you card on the anniversary of when they first bought your service or product
  • Phone them and just say thank you
  • Refer their business to your other customers
  • Personalise the thank you note
  • Send a free sample or simple value add that they would like
  • If their business is having a tough time, invite them to a brainstorming session and you bring the lunch
  • If they like funny or quirky things send an e-card that will make them laugh
  • If you know that they like certain books, either buy them a copy or buy 2 one for you and one for them so you can discuss the contents together

Over to you, what ways do you say thank you to your customers? Please share your stories.

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Advertisements

Entry filed under: Customer Relationships. Tags: , , , , .

Do your Customers Love to have a Chat? Better Marketing Results with Customer Involvement

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Susan

_mg_00032

Comments and tips about marketing and customer relationships.

Get Your Updates By RSS

Get Your Updates By Email

Recent Posts

© copyright 2008-2009 Marketing for Business Success Pty Ltd. All rights reserved.


%d bloggers like this: