What is Your Brand’s Personality?

March 19, 2009 at 5:03 pm 3 comments


As individuals we all have characteristics and traits that make up our personality. However sometimes how we perceive ourselves differs from how our family, friends and acquaintances see us.

This may also be true if we were to compare our perception of our brand’s personality with those of our customers. If you perceive your brand to be fun and lively but your customers’ perception is that your brand’s personality is dull and a little boring then this can affect the involvement and engagement they have with your brand.

 At the Small Business Marketing Guide, a do-it yourself resource to help your business grow, I wrote an article on how to develop a strong identity for your brand.

One important part of the process of developing your brand identity is determining your brand’s personality and this can be a fun exercise.

As a starting point think of comparisons with other things such as animals, cars, trees, drinks or even chocolate. Compare your competitors, also. For example you might describe your brand as a Labrador; friendly and faithful, whereas your competitor could be a German Shepherd; direct and fearless.

If you haven’t determined your brand’s personality why don’t you write down your thoughts and get some of your customers, employees or business partners to do the same and compare the results.

Before you complete the exercise check out the article – Does Your Brand Have a Strong Identity? and please add your comments or tips.


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