Is Your Communication with Customers Genuine?

April 1, 2009 at 5:00 pm 2 comments

How often do you receive an email that says “your business is important to us”, then the copy only talks about the latest product or service the company wants you to pay for?

This video whilst funny probably covers many mistakes we can make in business marketing when we send emails to our current or potential customers.

 
Other marketing tips for communicating with your customers, which are really just common sense include:

  • It takes less effort to strengthen your customer relationships if you are real and honest
  • Customers are interested in substance
  • Understand your customers your customers’ needs and desires as deeply as possible as this makes communication so much easier and more effective
  • Do not make promises or say things just to please them or to get the sale as it does not strengthen a relationship in the long term
  • Ask customers what topics they are interested in receiving information on. For an example see MarketingProfs .
  • Do not be quick to always bring the conversation back to you or your business as this actually shows you really are not that interested in them
  • Understand what type of communication your customers are interested in, not what is the easiest for your business
  • Don’t take yourself or your business so seriously because your customers generally don’t

 Do you have any tips to add?

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Entry filed under: Customer Communication. Tags: , , , , , .

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2 Comments Add your own

  • 1. Ben Pitman  |  April 8, 2009 at 8:07 pm

    Hey, nice post and great tips.

    One thing i have found to work is to be personal with responses to your customers and quick to respond to any queries they may have. A customer will feel more appreciated in turn making them more loyal if there is one-to-one personal relationship with a company rather than just receiving an automated response.

    Reply
    • 2. Susan Oakes  |  April 8, 2009 at 8:22 pm

      Ben, you make good points, especially being quick to respond to their queries. I have also found that I learn a lot from our customers by speaking with them and that is one of the most enjoyable aspects of being in business.
      Thanks for your comment.
      Susan

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Comments and tips about marketing and customer relationships.

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