How Long Can You Ignore Customer Requests?

April 22, 2009 at 4:55 pm Leave a comment

 ignoring-customers

Not long if you want to stay in business.

The reason for the headline is that in the media in Australia there were articles about how 24% of small to medium businesses are likely to cut staff and Smart Company reports how the Council of Small Business of Australia is once again requesting help to support small businesses. Ever since the economic troubles began there have been repeated requests for help for small businesses.

As with many other countries, we are a diverse group and spread across the country. So to help small business requests in these economic times can be a little difficult and may actually mean thinking outside the square as the requests will only continue.

This situation can also arise with your customers and although it is well acknowledged that you need to focus on their problems, needs and desires, sometimes it is easer said than done. There can be many reasons for not following up on customers’ requests, for example your business just does not have the resources available to meet the requests.

However the worst thing you can do is ignore them as they will not go away. Sometimes looking at the situation with fresh eyes and applying a little lateral thinking could provide the solution your customers are looking for. Here are a few tips to help you with the process:

  • Keep a log of all the requests from your customers so you can see if there are any common threads
  • Involve your customers in a discussion as the original request may actually be an unmet need that you can meet
  • Involve your business partners to brainstorm solutions
  • If the requests can be met in the future then let them know and keep them updated
  • Look at different industries or companies as there may be an example that you can follow
  • If you are part of a social media group, ask for their input as today business all around the world learn from and help each other
  • You may not be able to deliver on the whole request; however you may be able to deliver on the most urgent part

Repeated requests from your customers will not go away if you just ignore them and it is how you work through them with your customers that will affect the relationships now and in the future.

How do you handle difficult requests that are not easily solved?
Share:

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Advertisements

Entry filed under: Customer Relationships. Tags: , , , , .

7 Simple Tips for Effective PR The Hazards of Potential Customers

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Susan

_mg_00032

Comments and tips about marketing and customer relationships.

Get Your Updates By RSS

Get Your Updates By Email

Recent Posts

© copyright 2008-2009 Marketing for Business Success Pty Ltd. All rights reserved.


%d bloggers like this: